Embee & embee
brand identity, naming
Logo design for an editorial firm whose principals share the initials MB, which are incorporated into the mark. The two-color palette includes a soft black inspired by the graphite of a writing pencil, and supported from behind by a warm approachable red of the editor's marking tool. Clients were initially working with an eponymous company name but had concerns that it wouldn't encapsulate the breadth of their firm as it expanded. We came up with a company name and mark that phonetically and graphically speaks to the initials of the founders. As Embee & Embee expanded into a larger creative firm, these colors and shapes informed a new mark for the parent studio.