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Bellewell

brand identity, naming

Logo design and company naming for a beauty and wellness company based in Bend, Oregon. The client is an Alice in Wonderland fan, so we took the idea of the Clubs cards painting the roses red in the Queen of Heart's garden, and developed a mark that evoked both the clubs and hearts suits in a colorway inspired by classic card decks and makeup. Because the client is passionate about natural and healthy beauty, we kept the mark timeless and elegant, and the simple shapes evoke cosmetics and the letters of the brand. Originally working under her first name, we came up with a memorable name that distinguishes her brand and speaks to her cosmetic and aesthetician services.

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